Do Pracy Bez Spalin / Amanda
Do Pracy Bez Spalin – An Eco App That Turns Commuting Into a Game Worth Playing
Lead Designer — Brand Identity, UX/UI, Motion Design
- UX/UI Design
- Mobile App Design
- Brand Identity
- Landing Page
- Motion Design
- Gamification
- Campaign Design
Figma · Adobe Illustrator · Adobe After Effects
The Problem
Most eco-campaigns tell people to change their habits. This one gave them a reason to actually do it.
"Do Pracy Bez Spalin" is a nationwide initiative promoting green commuting to work. The central tool was Amanda — a mobile app that uses gamification, challenges, and leaderboards to motivate employees to change how they commute. The brief covered everything from logo to app UX/UI to campaign websites to explainer animation. One ecosystem, zero gaps.
- Engaging two audiences with different motivations — companies care about CSR and employer branding; employees care about wellbeing, fun, and rewards. The same platform had to speak to both
- Building a daily-use mobile app — commute tracking has to be effortless or people drop it within a week
- Coherent visual identity across everything — logo, app UI, two landing pages, and animation all had to feel like one brand, not a patchwork
- Standing out in a crowded app category — the app needed to look like an engaging challenge platform, not another fitness tracker
The Solution
A complete brand-to-product ecosystem — designed as one system, not separate pieces stuck together.
Amanda mobile app UX/UI — full design system built around daily ease of use:
- Commute tracking and CO₂ savings dashboard
- Individual and group challenges
- Leaderboards and reward system
- Integration with popular fitness apps
Every flow designed for quick, satisfying interactions — open, log, check your rank, done.
Logo & visual identity — ecological and modern aesthetic that sets Amanda apart from typical fitness apps. Identity carries cleanly from icon to campaign poster.
Landing page — DoPracyBezSpalin.pl — the campaign hub, optimised for company registration and employer branding. Sells the idea to decision-makers.
Landing page — Amanda.eco — the product page for the app itself, educational and conversion-focused, driving downloads from curious visitors.
Explainer animation — a short, dynamic film that breaks down the challenge concept and app mechanics in under 60 seconds. Replaces pages of onboarding copy.
Process & Validation
- Figma — app flow design, wireframes, interactive prototypes, complete UI system
- Adobe Illustrator / After Effects — visual identity and explainer animation
- Discovery workshops — mapped needs from both sides — employees who'll use the app daily and employers who decide to join the campaign
- Prototype testing — usability validation with early users, ensuring the gamification mechanics feel motivating rather than burdensome
Results
- Amanda mobile app live on Google Play and App Store — actively supporting the "Do Pracy Bez Spalin" campaign
- Over 12 tonnes of CO₂ saved in the first edition of the campaign
- DoPracyBezSpalin.pl as the campaign focal point — effective at acquiring companies and promoting the initiative
- Consistent brand experience — from mobile app through landing pages to explainer animation, reinforcing the project's professional character
- Positive user reception — the app rated as intuitive, motivating, and visually appealing
Project Images
